Netflix Homepage Redesign
Redesigned the Netflix homepage to cater to Gen Z by reducing decision fatigue and enhancing content discovery.
Design Inspiration and Wireframes
Inspiration Sources:
Choose Your Mood: Inspired by YouTube Music's mood categorization, allowing users to select content based on their current emotional state.
Because You Watched: Took cues from Amazon's recommendation system to provide personalized content suggestions based on viewing history.
Tags and Social Features: Influenced by Instagram's trending tags and social interactions to add popular tags and comments by friends, increasing engagement.
Wireframing:
Created low-fidelity wireframes for the proposed features.
Conducted initial user testing to gather feedback and iterate on designs.
Key Features and Prototype
Choose Your MooInspired by YouTube Music: Allows users to select content based on their current mood, such as "Happy," "Sad," or "Romantic."
Implementation: Users can click on mood categories to receive tailored recommendations, reducing decision fatigue and enhancing satisfaction.
Recommended by Friends
Social Influence: Displays content recommended by friends, leveraging peer influence to streamline decision-making.
Implementation: Integrates with social media platforms to show what friends are watching and recommending.
Because You Watched
Inspired by Amazon: Offers content based on user's viewing history, with enhanced algorithms ensuring accurate and appealing suggestions.
Running Out
Urgency Creation: Highlights content that will soon leave the platform, encouraging users to watch before it's removed.
Most Watched Directors
Director-Based Recommendations: Showcases content from popular directors, making it easier for users to follow their favorite filmmakers.
Instagram Reels Integration and Tags
Social Media Influence: Integrates Instagram reels related to Netflix content and popular tags, capitalizing on the impact of social media on viewing choices.
Comments by Friends: Displays friend's comments on shows, enhancing social interaction and increasing engagement.
Reflections
This project was a testament to the importance of thorough user research and iterative design in creating solutions that truly meet user needs. It honed my skills in collaboration, problem-solving, and effective communication, setting a solid foundation for my future endeavors in UX/UI design.
